Digital marketer & web developer
I’m a digital marketer and web developer at Optima Communications, where I manage Google Ads campaigns and build the landing pages behind them. Outside of my professional roles, I have taken the initiative to develop my own ventures, including providing website design services to small businesses and building and managing Next Gen Features, a baseball recruiting media brand. Penn State graduate in Telecommunications and Media Industries, currently completing a Graduate Certificate in Corporate Innovation and Entrepreneurship.
Featured · Client site
A six-page rebuild for a family-owned Hudson Valley landscaping company, in business since 1999.
Give the company’s athletic field and commercial work pages of their own.
Designed and built every page, working directly with the client.
Six pages, SEO and local business schema, estimate forms and a project carousel.
My business · Baseball exposure media
Recruiting content for high school, JUCO and transfer baseball players, shared on Instagram and X where college coaches follow along. I run every part of it.
Logo, colors and the identity used across every post and the site.
Player graphics, commitment posts, highlight covers and athlete breakdowns.
Designed and built nextgenfeatures.com with a free-feature signup.
Built both accounts, including a following of 100+ college coaches on X.
My agency’s site. Facebook ads and appointment booking for window and door contractors, one per market.
servicescale.net ↗
Homepage concept for a ticketing and event platform, built as a pitch demo.
View the build ↗
Homepage mockup for a local lawn care company, with a bold hero, flat-rate pricing from $30, services and a free quote form.
View the build ↗Two full business plans from team projects at Penn State. Open either one to read the whole document here. Figures are planning projections, not results.
Penn State · COMM 493 · Sports tech startup
A golf ball with a GPS chip inside that pairs with an app, so golfers stop losing time and money looking for lost balls. I led the marketing plan: NIL deals with college golfers, influencer partnerships, event marketing, a Lost Ball Challenge, and the budget behind all of it.
Penn State · Team 5 · Healthcare venture
Physical therapy without the commute. Patients get equipment delivered home and do their care through prerecorded sessions, live virtual sessions, or in-home visits. The plan covers positioning, a competitive analysis against Hinge Health and Sword Health, pricing, three-year projections and the funding path.
Google Search campaigns for Verkada camera installs, plus the landing pages they point to.
Contacted 500+ qualified recruiting leads a week; managed collegiate coach contacts in Excel.
Marketplace analysis and enforcement scans for 70 collegiate licensing partners.
Custom sites for small businesses and contractors, from client consult to deploy.
Penn State
BA, Telecommunications & Media Industries · Dec 2025
Graduate Certificate, Corporate Innovation & Entrepreneurship · Dec 2026
Email is the fastest way to reach me.